We get 10,000 mosquito nets more to fight malaria thanks to a bet won by Ashton Kutcher over media legacy CNN by attracting a million followers to his tweets. This event is newsworthy for me from two points.
I have recently been exploring how social media is transforming the way traditional media operates. This event tells how the individual can have a wider never-before outreach.
Second, that Kutcher decided to use the World Malaria Day as the peg, thus drawing global attention to this vector-borne disease that continues to claim millions of lives in Africa, Asia and the Pacific. Meanwhile a new malaria strain, resistant to Artemisinin – the drug used in combination therapies treatment, is posing to be a new threat, says the WHO.
Now that Kutcher has won a million fans, how about a million mosquito nets as well?
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